Pappu Chaiwala | INDIA'S FAST GROWING CHAIN OF DESI CHAI CAFES

Franchising

Why Pappu Chaiwalla? Pappu Chaiwalla offers a unique chef-less model which requires semi-skilled manpower to operate.

Well-established Brand: Successfully operating a chain of 9+ outlets in different states of India
Professionally Managed: Backed by Chefs@Work - India’s leading, award-winning hospitality consultants
Constant Innovation: The brand upgrades its menu offerings with innovative blends, food, and snack offerings from time to time
Gaining Popularity: Pappu Chaiwalla has been receiving great reviews & ratings on social media platforms and food delivery apps
Lucrative Franchise Models: The brand offers investor- friendly franchise models with impressive payback and an attractive ROI
Comprehensive Support: The brand offers its franchisees complete setup, operations & management support

Typical Franchising Models

3 type of franchising models apply:

Royalty and Marketing fee will apply to all franchising models

Option 1

Individual Unit Franchise
Option 2

Area Development Franchise
Option 3

Territory Franchise

Franchise Offering

Pappu Chaiwalla is now moving ahead with an ambitious plan of expanding its presence on a massive scale through the franchise route across India in different models.

Expansion Model	Pappu Chaiwalla PINT	Pappu Chaiwalla EXPRESS	Pappu Chaiwalla SIGNATURE
Area Required	700 sq ft	1000 sq ft	1200 sq ft
Total Investment*	INR 20 Lakh	INR 28 Lakh	INR 31 Lakh
Franchise Fee	INR 5 Lakh	INR 7 Lakh	INR 8 Lakh
Royalty to Brand	6%	6%	6%
ROI (5 Years)	119%	71%	96%
Average Payback	1 Year, 2 Months	2 Years	1 Year, 6 Months
Agreement Term	5 Years	5 Years	5 Years

*Approx Investment Including Setup Cost & Franchise Fee

What Do We Offer

Trademark License
License to Operate
Operations Manual
Traning Program
Marketing Support
Ongoing Support

Location Selection Support

Collaboration on location(s) selection, field, and demographic evaluation
Franchisor will assist with the lease review and the lease negotiation process

Design & Construction Support

Franchisor will provide you with design guidelines
Franchisor will assist you in your unit design
Franchisor will provide you with the equipment specifications and selection of equipment
Franchisor will select the POS from an approved supplier
Franchisor will review and approve the final design
Franchisor will provide you with construction guidelines
Franchisor will provide you guidance and consultation during the construction phase

Training & Grand Opening

On-the-job in-store training and classroom-style training at our corporate unit for 2 weeks
Pre-opening and grand opening operational support for a period of 2 weeks
Franchisor to provide you with a detailed operating manual
Franchisor to provide you with the license to operate a restaurant and the use of our mark and logo
Franchisor will help in sourcing for your competitive supply chain through our approved network
Franchisor will share with you our recipe secrets and cooking techniques

Marketing Support

Marketing strategy & support
In-store marketing artworks
Brand manual and guidelines
Sample of social media calendar
Periodic business review and progress evaluation

Product Development & Innovation

Development chefs constantly looking to improve the menu range
New items for special occasions and adaptation to new markets

Who do we look for

We are seeking candidates that fit the following criteria:

Access to Prime Location

The potential franchisee must have access to prime locations in their perspective region
The location must be in accordance with the requirements of the business

Common Value System

Ability to replicate and maintain the same identity, experience and people’s development culture

Capital

Having the necessary capital for setting up the franchise outlet and sustain a franchise development plan

Business Experience

Should have previous business experience of a minimum period of 3 years, preferably in the F&B industry (particularly for individual franchises)
They have a solid foundation to understand all the legalities and fundamental skills needed to operate a franchise business
Ability to source, store and distribute required franchise products

Next steps

Step 1

Franchise Evaluation Form: complete the application included with this brochure and submit it. We will review the information and contact you to schedule a follow-up meeting
Step 2

Research and due diligence: learn more about the business by meeting with us in person, visiting a location and reviewing the details of the business
Step 3

Join the team: once you have completed your research and have been approved as a franchisee, we are pleased to welcome you to the team
Step 4

Territory is selected, contract & agreements are signed, and fees are paid
Step 5

Locations are selected and lease is negotiated and signed
Step 6

Design is developed, reviewed and approved prior to the start of construction
Step 7

Construction is carried out keeping in line with design specifications
Step 8

Training of franchisee’s appointed team is carried out
Step 9

shop fit out and opening are completed & business is smoothly operational

Option 1

Option 2

Option 3

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